12/19/2023 0 Comments Staples pencil box translucentSince then, many more have been designed by her, as well as Ashley, and I’m sure other team members will be creating them in the future too. The first Yoseka sticker was designed by former team member Soraya for the first anniversary of our Sunnyside shop. I write a monthly newsletter and enjoy the process so I wanted to be able to share it with more people. The story behind the postcards that we now print is simply that I wanted to be able to share with customers, in a quick snapshot, all the exciting updates and news at Yoseka. The notes gave us an opportunity to share a little bit more with an online customer, maybe ask a question and get to know people better, which is what we always did with customers in our shop. When we first started getting most of our online orders at the beginning of the pandemic, we had really only mainly had experience with in-store customers so online customer service and shipping orders was pretty new to us. K: What is the inspiration behind your postcards and stickers that are included in customer orders?ĭ: When we were first figuring out how to package our online orders, one thing that was super important to me and Neil was being able to make a connection with our customers, even if they were only ordering online and hadn’t ever been to our shop. I love that she is able to bring people together to introduce them to the global world of stationery and journaling. (2) We have Abbey Sy coming from Berlin, Germany, who will be having a travel journaling workshop. They enjoyed seeing an American stationery store, which is different from the stores in Japan. It was so nice to meet people from the actual brand and to spend quality time with them. K: What is your favorite project/collaboration/product, etc.?ĭ: Aside from the planner project that I mentioned above, there are two others that come to mind: (1) Kakimori sent 3 of their team members here last year. We try to make all stationery more approachable in our shop, even items like fountain pens, which might seem intimidating to some. Most people growing up in Asia are pretty opinionated on the types of stationery they like because so much variety is available to everyone – even at a place like a convenience store in Japan. K: Where do you think stationery is headed?ĭ: One of our goals at Yoseka is to help people realize that they can (and should) have an opinion on the stationery they use. He knows what a pen store is and often says “I want to see the pen” whenever Neil and I are looking at Instagram or other pen content on our phones, but he doesn’t have any favorites. Does he know what stationery is? And does he have any favorite products?ĭ: Aside from mama/papa, Jacob’s first words were “pen” and “tape” and he says “Yoseka”. K: Speaking of work/life balance, you have a little boy, Jacob, who is now a toddler. We feel that if you’re happy to be here, you’ll be happy to contribute. Figure out what it is that they want to do while they’re here and how they can make it their own experience. Many of the team members have goals outside of working at Yoseka and we want to make Yoseka a meaningful place for them. K: What is your biggest challenge running Yoseka, aside from work & life balance?ĭ: It is really important to me that our customers AND our team finds Yoseka to be a happy place. You can find the store at 63 West Street,Brooklyn, NY 11222 or online at Yoseka Stationery. They are also active on Instagram and YouTube. Also, this was my first interview so I was VERY nervous!)įor those of you who aren’t familiar, Yoseka Stationery started in 2017 and has both an online shop and a brick & mortar store in Brooklyn, NY. I ran this by Daisy so make sure I accurately captured our conversation. (Disclaimer: I did not record the interview, but took rapid notes with pen and paper, so this is paraphrased and based on 3+ months’ old memory. I had the idea of interviewing Daisy, who, with her husband Neil are owners of Yoseka Stationery, and asked if she would be interested and available for a casual chat and thankfully, she said yes! She can be found on Instagram because there really are many, many hobbies!.)Ī few months back, I knew that I would be in New York when Yoseka Stationery would be open, which meant I would definitely make a trip to the shop. ( Kimberly (she/her) took the express train down the fountain pen/stationery rabbit hole and doesn't want to be rescued.
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